Tom Sachs Wants to Change the Way You Look at Sneakers
Tom Sachs is not here for the hype. The artist behind the NikeCraft Mars Yard, a highly sought-after silhouette that’s valued at over $8,000 on the resale market (depending on which version you get), is musing in his New York studio about getting his Nike sneakers to the most accessible point they’ve ever been in his decade with the brand.
“Wouldn’t it be cool if people could have shoes that represent the humility of doing the work?” he says as he references the artists, photographers, and blue-collar workers that were the inspiration for his latest sneaker, the General Purpose Shoe (GPS). “I took that idea of ‘your favorite pair of jeans’ and wanted to make shoes that have that workwear quality.” Read more at Esquire.