TOMMY BAHAMA ANNOUNCES LICENSING AGREEMENT WITH PADDLEBOARD COMPANY
Iconic island lifestyle brand Tommy Bahama has signed a licensing agreement with ISLE Surf & SUP to create a unique collection of hybrid SUP (Stand-up Paddleboard) and kayak boards, along with limited-edition waterproof bags. ISLE is known for its ingenuity in hybrid watercraft design, allowing users to customize their paddle preference between SUP and kayak with a proprietary ISLE-Link connect system.
“For over 30 years, Tommy Bahama has invited everyone to enjoy the island-inspired lifestyle where and how they live,” said Gina Wilcox, Vice President Licensing, Tommy Bahama. “Having fun in the sun is a huge part of that lifestyle. These hybrid SUP-Kayak boards and waterproof bags bring the ultimate in outdoor fun. We’re excited to partner with ISLE to further define our lifestyle brand and offer our guests a fresh chance to embrace our brand and embark on exciting water adventures.”
The Tommy Bahama collection includes the 11’6” limited edition Tommy Bahama Switch 3 Hybrid SUP-Kayak, retailing for $895 and available in two colorways. It’s an inflatable, ultra-light, super stable, hybrid board featuring ISLE’s patent-pending ‘ISLE-Link connect system’ that allows paddlers to seamlessly convert from SUP to solo or tandem kayak on or off the water. A full-coverage soft and grippy traction pad opens the entire deck for yoga, pets, kids, and lounging.
Additionally, ISLE will offer a 15-foot limited edition Tommy Bahama Megalodon 3 (shown at top), ISLE’s largest inflatable, multi-person paddle board, which retails for $1195. Megalodon 3 is also upgraded with PowerFuse welded rail technology, the ISLE-Link connect system, and a full-length deck pack. It is also electric-assist ready with ISLE’s exclusive motor mount system (for up to a 3HP motor) and a custom steering system.
“The Switch and Megalodon 3 models are thoughtfully designed with a focus on innovation and versatility,” said Jimmy Blakeney, Vice President of Product at ISLE. “Paddlers can customize and configure their set-up for the best experience possible – whether that be by stand-up paddle boarding, kayaking, or electric-assist steering. We’re excited to partner with Tommy Bahama to offer limited-edition colorways that represent that versatility and spirit of adventure.”
To complement the boards, ISLE has designed a collection of limited edition Tommy Bahama waterproof bags. The Tommy Bahama collection launches in July and will be available on the ISLE and Tommy Bahama websites, as well as select outdoor retailers in the U.S.
