Tommy Bahama CEO Talks Keeping Customers Engaged For More Than 7 Minutes

For the 30 years that it’s been around, the Tommy Bahama brand has been trying to take its customers across different business concepts. What is now the Oxford Industries Inc., owned brand began in 1993 as a men’s casual clothing line meant to reflect the “permanently on the beach” lifestyle.

As the company prepares to tap into a new industry with the opening of its Miramonte Resort & Spa in California’s Coachella Valley at the end of 2023, chief executive Wood sat down with TheStreet to talk about the pressures of being an omnichannel brand. Read more at The Street