TOMMY HILFIGER LAUNCHES TEAM TOMMY INITATIVE TO CHAMPION GAMING COMMUNITY

Tommy Hilfiger is pleased to introduce Team Tommy, a new community-led initiative in the gaming world. Rooted in the brand’s history of fostering new and emerging talent, Team Tommy seeks to empower a new wave of future-makers and champion creatives in the gaming space for their unique talents. 

“We’ve never done anything like this before,” said Tommy Hilfiger. “Not only is this an exciting step for us as we enter the metaverse, but we’re connecting with and building relationships with a whole new group of fans and consumers. I’m excited to learn from these creative individuals and explore more of their intricate gaming world.” 

The reach of Team Tommy is global with plans to amplify up-and-coming gamers and streamers throughout the physical and digital worlds. With the ongoing support of Tommy Hilfiger, Team Tommy motivates gamers to push forward, grow and create new content. Team Tommy is a first-of-its-kind community, creating long-lasting synergy between members and speaking directly to Tommy Hilfiger’s core values and strategic vision. 

The team is made up of eight gamers from across the USA, Europe and APAC, representing the diverse gaming community. Across various platforms, the team reaches over 5.26 million fans globally and over 1.25 million users on Twitch, the interactive livestreaming gaming and entertainment platform. As part of Team Tommy, the gamers will take part in weekly streams across various social platforms including Twitch and YouTube Live, monthly regionally streamed “Get togethers”, in-person appearances throughout the year and in-store activations in their local markets. 

Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, #TeamTommy and @TommyHilfiger.