American design house Tommy Hilfiger has launched its spring 2018 Tommy Jeans capsule collection and campaign.
The spring 2018 Tommy Jeans men’s and women’s capsule collection features denim essentials, injecting an irreverent twist into the brand’s sailing heritage through bold neon yellow pop colors, and reimagining its iconic logo in a modern nautical flag design throughout.
The men’s iconic pieces include a color-blocked sailing jacket, loose-fit denim jacket with nautical-style “stretch” flag logo on the back, neon yellow sweater, white hoodie with Tommy Jeans graphics on the arm, blue relaxed-fit jeans, and loose-fit chinos. The capsule also includes the Icon shoe, bringing back the original Tommy Hilfiger ‘Fly’ sneaker that launched in 1997.
A celebration of individuality, diversity, and the brand’s music heritage, the campaign features up-and-coming artists Jelani Blackman and IAMDDB, singers Paloma Ford and Salma Slims, and models and influencers T-Bone and Rei. Shot by photographer and filmmaker Christian Oita in London, the campaign aims to capture Hilfiger’s fresh new edge presented in this collection.
The collection will be available at select Tommy Hilfiger and Tommy Jeans stores worldwide, select wholesale partners, and online at tommy.com beginning May 9.