Tommy Jeans Coca-Cola
by Stephen Garner

Tommy Hilfiger has teamed up with The Coca-Cola Company on a special re-edition of the styles Hilfiger designed in 1986 to create the very first Coca-Cola Clothes collection.

The Tommy Jeans Coca-Cola capsule collection features sweatshirts and T-shirts in royal blue, red, white, yellow, teal and sky blue with a large Tommy Jeans and Coca-Cola logo across the chest; red shorts with a white logo panel up one side; a blue, red, and white color-block T-shirt with logo; a white T-shirt with the logo in five different colors on the back; a red and white zip-front sports jacket featuring the logo across the front; the iconic rugby shirt reinvented in a red and white or blue, white and turquoise colorway; and oversized hoodies emblazoned with an all-over collage print of Coca-Cola and Tommy Jeans logos.

The collection’s corresponding campaign was shot by Meinke Klein, styled by Luke Day, and features a diverse group of personalities including India Graham, Tyvanni Ebuehi, Zong Meng, Isabella Gallego, Kit Warrington, Mars Murray, Daniel Desmarais, Jiahe Zhang, and Désiré Mia wearing the bold designs. The campaign also includes an exclusive interview with Hilfiger where he reminisces about the creation of the original Coca-Cola Clothes collection.

Tommy Jeans Coca-Cola

“The Tommy Jeans Coca-Cola capsule collection celebrates an iconic milestone in Tommy Hilfiger’s history,” said Avery Baker, chief brand officer of Tommy Hilfiger Global. “The Coca-Cola collection that we launched in the ‘80s was bold, bright, and instantly recognizable. This re-edition builds on the originals, celebrating the optimistic and youthful spirit at the heart of both brands, while adding a modern street-style twist for the next generation. Since the Coca-Cola collection originally launched, Tommy Hilfiger has continued to be a pioneer in fusing fashion with pop culture.”

“This contemporary expression of Tommy Hilfiger’s original collaboration with Coca-Cola brings these iconic designs into focus for a new generation,” added Michelle Moorehead, general manager of global licensing and retail for The Coca-Cola Company. “Our brands’ shared commitment to authenticity and optimism shines throughout this collection.”

The men’s and women’s Tommy Jeans Coca-Cola capsule collection will be available at select Tommy Jeans stores worldwide, select wholesale partners, and online at beginning April 5.

Tommy Jeans Coca-Cola