Tommy Hilfiger’s NYFW Show Will Have An Express Line For Apple Watch Users

by MR Magazine Staff

While other labels like Burberry and Tom Ford are diving feet first into the future by switching up the fashion week calendar, others are taking baby steps into the great beyond. One of those baby steps is being made by Tommy Hilfiger, which has announced plans to integrate Apple Watch technology into its fashion show. Tommy Hilfiger has made it possible for Apple Watch-enabled guests to enter his fashion show with the simple swipe of the wrist. Hilfiger worked with GPS Radar — an app that already handles how many fashion week attendees receive invites and RSVP to invites — to be the first brand to offer this type of benefit through its new Apple Watch app. Read more at Racked.