TOMS AND ZEISS PARTNER ON NEW DISCOVERIST COLLECTION OF SUNGLASSES

Lifestyle company Toms has partnered with Zeiss, a world leader in optics, to create the Discoverist Collection, which features eight different styles of sunglasses with premium Zeiss polarized lenses in stylish and durable acetate frames. They will retail for $228 and will be available at select Toms retail locations and at Toms.com. A portion of proceeds from the purchases will be used to help to restore sight to individuals in need by funding eye exams, prescription glasses, sight-saving surgery and medical treatment.

The Discoverist Collection also features 100% polarized lenses, which eliminate unwanted glare from reflective surfaces for safe and relaxed vision, UVA/UVB protection, and RI-PEL Technology, a special coating that acts as a repellent to water and oil, making the lenses highly resistant to fingerprints and smudges.

“We are excited to work with Toms on this new sun wear collection, but this partnership is about much more than that,” said Veneeta Eason, Zeiss’ marketing director for North America. “Toms’ life-changing charitable work allows us to extend our own efforts to restore vision to people in need. We are very proud to partner with them.”

“While our entire eyewear collection helps restore sight to those in need, this collection is particularly special,” said Dr. Shira Shafir, director of social innovation and impact at Toms. “This truly shows the power of two great brands working together to not only create a great product, but also how to have an impact on the burden of preventable blindness worldwide.”