How Should Menswear Retailers Market on Facebook?
by John and Jake Fell
Mar 18, 2014
When You Have to Cancel Orders
by Steve Pruitt
Mar 10, 2014
Denim for Days
by Elise Diamantini
Mar 07, 2014
Ones to Watch: Kent & Curwen
by Harry Sheff
Mar 06, 2014
Top Stories
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Fashion
Ones to Watch: Marwood
by Harry Sheff
Mar 06, 2014
Becky French, a designer who’s worked at Ralph Lauren and Aquascutum, launched Marwood with a collection of U.K.-made neckwear in 2011. By Elise Diamantini
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Downtown
Transparent Mission: Everlane
by Elise Diamantini
Feb 27, 2014
Online retailer Everlane makes its direct-to-consumer model totally transparent, explaining costs and markups to customers.
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Features
Marketing by the Box
by Elise Diamantini
Feb 27, 2014
Birchbox, a subscription-based service that sends boxes of men’s or women’s grooming samples each month, is also an aggressive marketer and online retailer.
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Features
Integrating Marketing into Your Planning
by Steve Pruitt
Feb 26, 2014
A reader asks merchandise planning expert Steve Pruitt, “How can I integrate marketing into my planning process?”
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Features
Using Your Data to Improve Marketing
by John and Jake Fell
Feb 21, 2014
Marketing expert John Fell takes a question about using point-of-sale system data to improve your email marketing campaigns.
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