by Stephen Garner
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PVH Corp. announced on Wednesday that Trish Donnelly, former chief executive officer of Urban Outfitters Group, will join the company as chief executive officer of PVH Americas. The addition of this new role to the leadership team is an important step toward achieving the company’s global priority to build upon PVH’s core strengths and connect them more closely with where the consumer is going.

As CEO of PVH Americas, Donnelly will have responsibility for the Calvin Klein, Tommy Hilfiger, and Heritage Brands businesses in the Americas and for the global Calvin Klein brand. This new regional approach is modeled on PVH’s proven structure in Europe. Donnelly will oversee the company’s North America-based brand leaders, including Calvin Klein CEO Cheryl Abel-Hodges.

Donnelly will join the organization on February 16th and will be based at PVH’s New York headquarters, reporting directly to Stefan Larsson, CEO of PVH.

“Trish is one of the most experienced and successful leaders in our industry,” said Larsson. “Her proven track record in winning with the consumer, driving industry-leading e-commerce, and balancing that with very strong retail execution and best-in-class partnerships, makes her the ideal leader to drive the charge for sustainable, profitable market-share growth for PVH Americas.”

Donnelly has a breadth of expertise in both North America and global roles. Prior to her seven years with Urban Outfitters, she directly influenced and elevated J. Crew Group’s e-commerce business and spent over a decade at Ralph Lauren focused on product and merchandising across categories. She also held senior leadership and operational positions at Steven Alan and Cole Haan.

“Trish’s appointment will further complement the very strong regional leadership we already have in place for Europe and Asia, and help us unlock substantial growth opportunities,” Larsson added. “She brings her inclusive leadership style, which will further amplify our values-based culture and purpose to drive fashion-forward – for good.”

“I have always admired and respected the tremendous strength of PVH’s iconic brands and their connection to culture. The growth opportunities in the region and around the world are very exciting,” said Donnelly. “I look forward to collaborating with our teams and partners on further developing PVH’s core strengths with a product-driven, consumer-first strategy that is supported by the company’s values.”