TRUE RELIGION ANNOUNCES PARTNERSHIP WITH PLAYBOY FOR A FASHION-FORWARD CAPSULE
True Religion, the iconic global lifestyle apparel and accessories brand, today announced its first product collaboration with leading lifestyle brand Playboy. The capsule collection, “True Religion x Playboy World Tour” prominently features the instantly recognizable Playboy Rabbit Head logo across a variety of styles for men and women.
This playful collection will be available at PacSun, Revolve, truereligion.com, and in select doors beginning November 2 in the US and December 1 in international markets. Early access to the collection will be available through the True Religion app beginning November 1.
“This capsule collection was a terrific opportunity for our design team to have a lot of fun bringing the iconic Rabbit Head logo to life across many of True Religion’s key styles,” said Michael Buckley, True Religion Chief Executive Officer. “Like True Religion, Playboy is also undergoing an incredible transformation and reinvention of its brand and we are thrilled to partner with them on this collaboration.”
Notable styles include the “Good Bunny” Varsity Jacket which features an embroidered outline of the Playboy Rabbit Head on the right front and solid chenille Rabbit Head silhouette atop the True Religion horseshoe logo on the back. True Religion’s distinctive Big T stitch has been used to embroider the Rabbit Head silhouette on the front of hoodies, popping out of logo’d pockets on jeans, joggers, and denim skirts. Retail price points range from $39 for tees to $199 for varsity jackets.
“We’ve been big admirers of True Religion’s resurgence in the market and love how they have interpreted the Rabbit Head logo on so many terrific products,” said Allison Kopcha, Chief Business Development Officer and Licensing at Playboy. “The True Religion partnership is a perfect example of how the right product allows new audiences to engage in Playboy’s core DNA.”
