TRUNK CLUB LAUNCHES NEW FEATURE

Trunk Club DC
by Stephen Garner

Trunk Club has announced the launch of its newest feature, Your Picks, which allows customers the ability to add up to three additional items from categories like socks, undergarments, basics, and accessories easily to their trunk.

The Your Picks experience is part of Trunk Club’s unique Trunk Preview, where customers can see and give feedback on the 10-12 items their stylist has selected before the trunk ships. With the launch of Your Picks, after approving or rejecting the items their stylist has selected, customers can select an additional three items from the curated categories.

The feature was created after Trunk Club identified categories and items that were frequently purchased elsewhere but were not typically purchased through their stylist.

Trunk Club
Image courtesy of Trunk Club

“By launching Your Picks, we’re providing Trunk Club customers a self-service opportunity coupled with the advice of their expertly trained Trunk Club stylist,” said Michael Markowski, vice president of product at Trunk Club. “We’re a one-stop shop for a person’s entire wardrobe needs. By creating a self-service feature in a few categories, we can better serve our customers, while maintaining the highest-levels of curation and customer-service.”

Your Picks categories include socks, undergarments, shapewear, basics, men’s and women’s accessories, and jewelry. As a size inclusive styling service, Trunk Club offers merchandise across sizing categories from petite to plus size for women and inclusive of big and tall for men.

Any items selected as a part of the Your Picks feature will be a part of Trunk Club’s at-home try on experience. Customers will have five days to choose what they want to keep and send back the rest. They’ll be charged for what they keep after the Trunk is received or they complete self-checkout.

As with all items purchased from Trunk Club, if Your Picks pieces are kept, the customer will see them in the wardrobe section of the app and stylists can create outfits with them.