UBi Denim Opens Pop-Up Shop and Exhibit

by Stephen Garner


Denim label UBi-IND and shoe brand Wolverine have come together for the month of May to support a great cause while providing a bit of history to the public. From now until May 31st, UBi-IND will be taking up residence at the Wolverine Company Store in Manhattan’s Nolita neighborhood. The pop-up showcases a vintage museum that features denim pieces from the 1930’s and 1940’s, which works well with both brands’ workwear roots.

Everything in the shop is made in America, with the highest quality from design through to finished product. UBi-IND designs vintage-inspired denim for men, keeping in mind men with athletic builds who may not be comfortable in traditional slim cut jeans, as well as men with slimmer body types. As an added bonus for the month of May, for any UBi-IND purchase made at the Wolverine Company Store, UBi will be donating 5% of proceeds to the Not Impossible group.

Not Impossible marries creativity and technology to create solutions to real-world problems. They make the impossible possible by creating accessible technology based solutions primarily in the areas of health, mobility and communication.

The pop-up runs until May 31st at the Wolverine Company Store located at 254 Elizabeth Street, New York City.Ubi-Ind-at-Wolverine-6Ubi-Ind-at-Wolverine-2