By Erik DeFruscio
Italian lifestyle brand Paul & Shark has opened a new store at The Forum Shops at Caesar’s Palace in Las Vegas. The boutique is approximately 1,500 square feet and was inspired by the company’s headquarters in Milan.
Steel, wood, glass, lighting and customized furniture were used to decorate the space along with indigo aluminum sheet patchwork. The main entrance and windows feature vertical blinds of wood and steel, with an LED screen showcasing the latest collection of the brand.
As customers enter the store, there are eucalyptus shelves displaying accessories and garments. The VIP area is split into two sections by a feature wall, adorned with wooden embellishments.
The new store is designed by Takeda Katsuya Design, a Milan Architectural firm. He visited Paul & Shark stores in Milan, Varese, and Italy along with Paul & Shark CEO, Andrea Dini to get a better understanding of the brand.