Ugg For Men, a division of Deckers Brands, has released its latest campaign Defeat The Season to support the brand’s new lightweight, weatherproof boot collection featuring Treadlite by Ugg. The campaign includes still imagery of Ugg’s popular boots, the Hendren TL and the Hannen TL, and a four-part video series which will be shown Ugg concept stores worldwide and across multiple online channels including the brand’s new men’s focused Instagram.
“With the combination of Treadlite by Ugg and weatherproofing, our Ugg for Men customer can comfortably and confidently go about his day regardless of the forecast,” says Ugg vice president of global marketing Nancy Mamann. “Our Defeat The Season campaign showcases the best attributes of the new Hannen and Hendren boots, which are incredibly lightweight, durable, and made with the highest quality materials to take on the toughest elements of the season with ease.”
The Hendren TL and the Hannen TL are lined in natural wool, feature waterproof construction and are cold weather rated to minus 20 degrees Celsius.
The Ugg For Men fall campaign, Defeat The Season, was created in partnership with M&C Saatchi LA under the creative direction of James Bray and produced by Brian Bushaw and Selwyn Wallace.