UGG RELEASES LATEST ‘FEEL YOU’ CAMPAIGN

Paying homage to its best-selling “Classic Boot,” Southern California-based global lifestyle brand UGG has unveiled its autumn/winter 2021 “Feel You” campaign featuring over thirty friends of the brand.

Adding to the brand’s distinguishably iconic chestnut colorway, new seasonal colors and patterns are introduced into popular styles like the Classic Mini, Classic Ultra Mini, Neumel, and Tasman. Cow print, flames, and a deconstructed UGG logo treatment enhance the broad collection that features soft sheepskin and a versatile outdoor outsole.

An ongoing celebration of individuality and style, UGG’s “Feel You” campaign aims to demonstrate the endless ways to wear the brand’s Classic silhouette. Pairing the brand’s heritage styles, plus new iterations with a group of multi-hyphenate creatives and thought leaders who express themselves through fashion, the campaign highlights the brand’s signature boot of over 40 years.

This season’s vibrant campaign cast is bold, provocative, free-spirited, optimistic, and real. Creatives like Evan Mock, Lachlan Watson, Kayla Maria G, Bri Scalesse, Rhianna Jones, Leah Vernon, Kayce Kirihara, Genai Nakama, Cameron Porras, and Shanley McIntee showcase the brand’s newest Classics offering through a fashion-focused lens.