Uniqlo SoHo
by Stephen Garner

Uniqlo SoHoJapanese retailer Uniqlo has opened its newly remodeled store in Manhattan’s SoHo neighborhood, nearly 10 years since the global flagship store first opened in 2006. Themed “A New Tokyo in SoHo,” the store connects the brand’s Japanese origins with the historic SoHo neighborhood through local partnerships and a remodeled sales floor featuring multiple new ‘shops-in-shop’, each with its own specific focus on Uniqlo innovations in fabrics, designs and technologies.

The three-story store has 28,000 square-feet of salesfloor space, and features 12 new shop-in-shop sections, each telling its own story about Uniqlo LifeWear.

Highlights of the new shop-in-shop concept include: Get Moving – which features performance technology like Blocktech coats and Dry Sweat active wear as well as bicycles by tokyobike will also be on display for an active atmosphere; and Living Well – an area devoted to innerwear items and fluffy fleece displayed with candles to create a relaxed environment while shoppers browse for comfort wear.

Uniqlo SoHoAlso new to the store is Tokyo Newstand. This area presents the latest of Japanese fashion, lifestyle and design with over 60 magazine titles piled high in a variety of genres for every audience.

Additionally, in honor of SoHo’s rich artistic history, Uniqlo will now engage with its neighborhood through regular events around cultural moments, with the store’s mezzanine level working as an exhibition space, reminiscent of a SoHo artist’s loft. Uniqlo SoHo will also engage with neighborhood shops, restaurants and businesses, partnering on events and promotions, as well as local nonprofit organizations such as Free Arts NYC and municipal agencies, including the NYC Department of Homeless Services.

“We look forward to re-engaging with our SoHo neighbors and customers through the re-launch of our SoHo Global Flagship Store,” said Hiroshi Taki, CEO of Uniqlo U.S.A. “The new store will highlight the ‘everyday miracles’ that Uniqlo aims to continue to provide our customers – products and innovations to improve people’s lives.”