UNTUCKIT PARTNERS WITH FOLDS OF HONOR TO LAUNCH COLLECTION

Shirt brand UnTuckit is proud to announce a partnership with the military and first responder foundation Folds of Honor to create the Folds of Honor Collection, honoring our nation’s heroes.

This exclusive untucked shirt, inspired by the sacrifices of fallen or disabled military service members and first responders, features a patriotic twist on the classic white button-down. Adorned with the Folds of Honor logo on UnTuckit’s signature sail, the shirt includes UnTuckit’s innovative Wrinkle-Free technology.

“Every time we put on this shirt, we are reminded of the sacrifices made by our heroes,” said Chris Riccobono, founder of UnTuckit. “Partnering with Folds of Honor allows us to honor these brave individuals while providing support to their families through education.”

Folds of Honor has provided life-changing educational scholarships to the spouses and children of America’s fallen or disabled military and first responders since its inception in 2007. To date, the organization has awarded nearly 62,000 scholarships, profoundly impacting countless lives.

“Through this partnership, we are not only creating a product that honors our heroes but also tangibly supports their families,” said Lt Col Dan Rooney, founder and CEO of Folds of Honor. “We are grateful for UnTuckit’s commitment to our mission and excited about the opportunity to reach even more families in need.”

The idea for the Folds of Honor Collection was conceived by Retired U.S. Army Lieutenant Colonel Kevin Sullivan, founder and CEO of Military Connect, who collaborates with both UnTuckit and Folds of Honor to further his company’s mission of “Every Day is Veterans Day.” “I am proud to see this vision come to life,” Sullivan stated. “This partnership is a testament to the power of community and shared purpose.”

UnTuckit will donate 10% of the proceeds (each shirt retails for $105) from each sale of the Folds of Honor shirt directly to Folds of Honor, helping to fund scholarships that empower the families of our nation’s heroes. The shirt is now available on the UnTuckit website. The brand also offers all service members a 25% sitewide military discount.