UNTUCKIT TO OPEN 14 NEW BRICK-AND-MORTAR STORES GLOBALLY IN 2024, MORE IN 2025

by John Russel Jones


UNTUCKit has announced opening at least 14 new retail stores by the end of 2024. The first seven locations will open by this May in California, Georgia, Florida, New Jersey, and New York. Another seven locations are in advanced lease negotiations. These additions will put the brand’s store count at just under 100 globally.

“UNTUCKit stores continue to be the backbone of our company,” says Chris Riccobono, UNTUCKit founder. “They perform exceedingly well, and customers love them, which is why expanding our retail footprint is such a huge growth initiative for us as a brand.”

The first three stores in the Los Angeles area, Brea Mall, The Shops at Mission Viejo, and the Del Amo Fashion Center, opened in March 2024. The next store will open within the Mall of Georgia, followed by Coconut Point Mall in Florida and Menlo Park in New Jersey. The last new opening will be the location at Walt Whitman Shops in South Huntington, Long Island.

ABOVE: UNTUCKit’s new Del Amo Fashion Center store in Torrance, CA. AT TOP: UNTUCKit founder Chris Riccobono at the New Orleans shop.

UNTUCKit uses AI technology to locate all its new stores, which range from 1,400 to 2,500 square feet. This strategy stays true to UNTUCKit’s greater strategy of using technology inside and outside stores to maximize the customer experience, which includes complimentary fittings and steamings, a gift concierge, styling recommendations, and text checkout.

“We believe in our retail stores more than ever. I’m incredibly excited to expand our store presence because we know customers fall in love with our product when they can touch, feel, and try on,” says Riccobono. “We’re happy to strengthen existing markets and try out new ones as well. The way people shop is still evolving post-pandemic, but we’re confident that these new stores will succeed and quickly become profitable, like all our other locations. Ultimately, we’re committed to bringing the UNTUCKit retail experience to everyone in America.”