Using Instagram Stories To Make An Impact

If you haven’t heard, Instagram introduced Stories, a “Snapchat-like” feature that enables the social platform’s 500 million monthly users to curate daily moments that disappear after 24 hours. Retailers have been flocking to the new feature, which offers better visibility for brands than Snapchat. The platform offers a new format to reach customers, and a special opportunity to provide an unedited, real-time look at your brand. And with the recent launch of sponsored Instagram Stories, taking advantage of this new feature has never been more crucial*. Read on for a list of best practices, tips, and great content ideas, and start sharing your Story. See more at Project Insider.