by Stephen Garner

Fashion resale site Vestiaire Collective has opened its first permanent in-store destination at Selfridges London. Located in the Designer Studio on the third floor, this opening helps Vestiaire Collective mark its tenth birthday.

In the first UK partnership of its kind, customers will be able to both buy and sell pre-owned desirable fashion in-store. The first edit of 200 unique pieces will include a selection of 10 iconic rare vintage finds, which Vestiaire Collective has sourced exclusively for Selfridges. This exclusively curated edit of accessories and ready-to-wear pieces is representative of the designers, moments and movements that have shaped the fashion industry, highlighting original Paco Rabanne, conceptual Maison Martin Margiela and vintage Versace, all extremely rare and exclusive to the boutique.

The space translates the digital brand’s DNA into a physical environment, encompassing all elements that make Vestiaire Collective a unique destination to shop the most desirable pre-owned fashion pieces online. Following the success of a two-week Vestiaire Collective residency at Selfridges London in 2018, which included a drop-off service, there will be a dedicated resale point where customers can deposit items through the Concierge Service and Vestiaire Collective App in real-time. This unique element is a positive step in extending the lifespan of products, fueling the sharing economy.

“Marking Vestiaire Collective’s 10th birthday, this innovative partnership with Selfridges London celebrates a pivotal moment for resale and the retail industry,” said Max Bittner, CEO of Vestiaire Collective. “Responding to changes within the consumer landscape, this partnership aims to raise awareness of the importance of circular fashion in order to drive positive long-lasting change in the fashion ecosystem.”

“We are excited to be partnering with Vestiaire Collective to launch their first physical destination in our Oxford Street store,” added Sebastian Manes, executive buying director at Selfridges. “Together we are committed to making the circular fashion system accessible and engaging, complementing our wider fashion offer, as part of Selfridges central Buying Better, Inspiring Change strategy.”

The permanent boutique space launches 30th October 2019 in the Designer Studio on 3, Selfridges London.