VF Corporation has inked a new deal with home, commercial, and connected fitness company Icon Health & Fitness to purchase its Altra footwear brand. Terms of the deal were not disclosed.
Icon Health & Fitness launched the Altra brand in 2011. It is sold in 55 countries through more than 1,600 specialty retail locations and a branded e-commerce platform. Its specialized design technology for road, trail, and lifestyle footwear has created an award-winning brand with a strong following.
On a trailing 12-month basis, the Altra brand generated approximately $50 million of revenue. The transaction is expected to be completed in April 2018 and the addition of the Altra brand to VF’s portfolio is expected to be immediately accretive to earnings per share.
“The acquisition of the Altra brand is another example of our efforts to reshape and evolve our portfolio of powerful brands to align with our enterprise value creation model,” said Steve Rendle, chairman, president and chief executive officer of VF Corporation. “The active outdoor and performance sector is a large and attractive growth space. The addition of the Altra brand brings to VF a unique and differentiated technical footwear brand and a capability that when applied across VF’s outdoor footwear, direct-to-consumer and international platforms will serve as a catalyst for growth.”
“The Altra brand’s truly innovative product and devoted brand loyalists will serve it well in its new home at VF,” added Scott Watterson, chairman and CEO of Icon. “The sale of Altra will accelerate the continuing growth of our NordicTrack and ProForm core brands, our Freemotion commercial business, and iFit, our connected fitness subscription. The global health and wellness industry is exploding, and we’re doubling down on that growth.”