VINCE CONTINUES RETAIL GROWTH WITH NEWEST FLORIDA STORE

Vince will open its newest Florida store location at Aventura Mall in the greater Miami area on April 4. The Aventura Mall location marks the brand’s second retail store opening of 2019 and fifth full-price Florida store location.

Spanning approximately 1,900 square-feet, the new store will offer all categories, including men’s and women’s apparel, footwear, accessories, and fragrance, in addition to a curated assortment of Vince Home and Collective product. Upon opening, visitors will be able to shop product from the spring 2019 collection, which includes soft textiles and textures in shades of Pacific blue, earth red, olive and khaki.

Located on the lower level of the Nordstrom Wing, the space will feature a neutral color palette and mid-century modern décor, inviting visitors to experience the warmth and simplicity of the California coast. Additional design elements include natural wood details, travertine accents, and custom art and plant installations.

“Aventura Mall is a premier retail destination in South Florida and we’re excited to be showcasing our diverse assortment of luxury apparel and accessories in this location,” said Brendan Hoffman, chief executive officer at Vince. “The Miami market has been extremely supportive of Vince over the years and we believe Aventura presents a fantastic opportunity to engage with local customers as well as visitors from around the world.”

Aventura Mall joins other South Florida-area Vince locations including Merrick Park, Waterside Shops, Palm Beach Gardens, and Town Center at Boca Raton.

As of March 25, 2019, the company operated 45 full-price retail stores, 14 outlet stores and its e-commerce site.