VINCE LAUNCHES SPECIAL KNIT COLLECTION AT NORDSTROM
Vince has launched “Crafted by Vince,” a curated collection of crochet and hand-knit pieces inspired by the brand’s knitwear roots, available exclusively at select Nordstrom locations. Crafted by Vince will be highlighted through pop-up installations designed to bring the handcrafted feel of the collection to life.
Inspired by the ease and luxury of coastal California, the Crafted by Vince collection showcases exclusive styles for men and women including a crochet cardigan, ribbed cashmere turtleneck, and cashmere crew. Additional crafted styles include a hand-knit cardigan coat and handbag, both made in Peru, as well as cashmere cold weather and home accessories.
“Quality and craftsmanship have always been intrinsic to the Vince brand and this partnership allows us to build upon our DNA of luxury knitwear and share it exclusively with our loyal Nordstrom customer,” said Caroline Belhumeur, chief creative officer at Vince. “We’re grateful to the Nordstrom team for giving us the opportunity to explore the art of craft in this innovative and immersive way and we look forward to continuing to build upon our relationship in the future.”
“We continue to look for ways to partner with the world’s best brands in new and unique ways,” added Shea Jensen, executive vice president and general merchandise manager of apparel buying at Nordstrom. “We want to provide relevant experiences that create discovery and inspiration, which align closely with the intent of the Vince brand, its product, and how it hopes to serve customers. We are excited to partner with Vince and are thrilled for their partnership.”
The Crafted by Vince collection will be anchored in each Nordstrom location by site-specific installations inspired by the work of textile artists Lenore Tawney and Anni Albers. Each pop-up installation features knitted walls, draped wool and recessed plaster shelving, creating an environment that immerses visitors in the comfort and luxury of Vince’s California-inspired knitwear.
In addition to the installations, the Crafted by Vince experience includes exclusive editorial content with models Hanne Gaby Odiele and Miles Garber, in-store activations with local crafters Elsie Goodwin and Emily Katz, take-away Knit Kits (free with purchase), and QR codes that invite customers to view behind-the-scenes content of the making of the pop-ups.
Customers can shop the exclusive Crafted by Vince x Nordstrom collection at seven select Nordstrom locations and at nordstrom.com now through November 14th. After November 14th, the Crafted by Vince collection will live on in select Vince retail stores and on vince.com.
