VINEYARD VINES EXTENDS PARTNERSHIP WITH CBS SPORTS COMMENTATOR JIM NANTZ ON CHARITABLE LINE

Prep lifestyle brand Vineyard Vines has extended its partnership with CBS Sports commentator Jim Nantz to produce and sell a custom-designed collection benefiting the Nantz National Alzheimer Center (NNAC).

Inspired by the symbolic Forget-Me-Not flower, the collection consists of a canvas belt, cosmetic case, classic and mini tote, and follows the Jim Nantz Forget-Me-Knot tie that launched online earlier this year. All items are now available for sale at vineyardvines.com and range in cost from $38 to $98.

Nantz, the voice of CBS Sports for over 30 years, watched his father suffer from Alzheimer’s for over 13 years. In 2011, Jim and his wife, Courtney, partnered with Houston Methodist Hospital to open the NNAC, which has become a world-renowned center for Alzheimer’s care. Under the leadership of Dr. Stanley H. Appel and Dr. Joseph Masdeu, the NNAC is focused on leading research to identify how to prevent and treat this debilitating disease as well as providing resources and support to patients, their families, and caregivers.

“We are thrilled to extend our ongoing commitment to Jim and his family,” said Shep Murray, co-founder and CEO of Vineyard Vines. “Jim has become a good friend of ours and we deeply admire his commitment to a cause that hits so close to home for him and so many.”

“We can absolutely relate to Jim’s story of losing a parent to a horrible disease,” added Ian Murray, co-founder and CEO of Vineyard Vines.  “Jim’s dedication to the Nantz National Alzheimer Center is truly inspiring and we are happy to do our part in the fight to find a cure.”

“Last spring when we created the Forget-Me-Knot tie, we were overwhelmed by the outpouring of support and interest,” said Nantz. “Thanks to Shep, Ian and the vineyard vines team we are excited to expand the Forget-Me-Knot collection to create great clothes and accessories while raising critical money for Alzheimer’s research.”