Coastal lifestyle brand Vineyard Vines has opened a new pop-up in-store activation at its Grand Central store in New York City.
The pop-up, dubbed the “Unlock Your NFL Fan Style” experience, is in partnership with the National Football League (NFL), and celebrates the brand’s idea that “Every Game Day Should Feel This Good”. Customers will experience an NFL-inspired locker room and interactive end zone, plus have the opportunity to win NFL tickets, apparel and a variety of discounts, as well as showcase their signature touchdown celebrations. The pop-up will offer vineyard vines NFL licensed product for all 32 teams and be on display from now through February 4, 2019.
“We are excited to share our love of the sport through the creation of our licensed NFL collection,” said Ian Murray, Vineyard Vines CEO and co-founder. “Bringing this fun and engaging experience to our customers serves as the perfect complement to not only our licensed NFL collections, but also our entire assortment,” added Shep Murray, Vineyard Vines CEO and co-founder. “We couldn’t be more thrilled to continue to share our love of football with our customers and give them an exciting in-store experience.”
“We are excited that Vineyard Vines is providing our fans a new way to express their fandom through personal style and their NFL collection,” said Michelle Micone, senior vice president of consumer products at NFL. “This provides a great avenue for fans of both brands to show off their love for their team at work or at home.”