by Stephen Garner

Luxury handbag authority Rebag has opened its third retail location in New York City and fifth brick-and-mortar location in the U.S., this time in the Westfield World Trade Center mall.

“When deciding where to open a Rebag boutique, we look at where and how our customers are shopping,” said Charles Gorra, founder and CEO of Rebag. “We found that malls are thriving ecosystems in this country, with shoppers visiting and seeking the same premium shopping experience and brands one would find from a stand-alone luxury boutique. It was a natural next step to open our newest location in not just a mall, but inside the iconic Oculus.”

Rebag Westfield World Trade Center marks the company’s first retail space within a mall. Rebag also becomes the first luxury reseller to open a permanent location in a tier one U.S. mall, opening alongside luxury retailers including Dior Beauty, Breitling and more. Sitting adjacent to fellow digitally native brand Casper and across from the Apple Store, the latest handbag heaven is an artful space haloed in the company’s signature pastel yellow, with an illuminated Rebag emblem welcoming shoppers.

Featuring the popular Rebag Bar and quintessential Hermès Birkin wall, two staples of each Rebag boutique, the location offers the same transparency, flexibility, and personalized services that Rebag has become synonymous with. Customers can shop the entire online and in-store collections, sell a bag within 60 minutes, or exchange a previous purchase for at least 70 percent of the original price via Rebag Infinity.

The newest store marks the fifth physical location and caps a year of tremendous growth for the brand. Rebag opened its first two stores in New York City earlier this year in the iconic shopping district of SoHo and the luxury mecca of Madison Avenue. And in just the last six weeks, Rebag became a bicoastal brand with the opening of two Los Angeles locations in the Beverly Hills and Melrose Place neighborhoods.