VINEYARD VINES PARTNERS WITH NCAA AND COACHES VS. CANCER’S ON TIE

Prep lifestyle brand Vineyard Vines has partnered with the American Cancer Society’s “Coaches vs. Cancer” program to empower NCAA coaches, their teams, and communities to join the fight against cancer by participating in advocacy programs and fundraising activities.

To celebrate “Suits and Sneakers Week” (January 22-28), a nationwide event that allows college basketball coaches to unite for a common cause while also raising awareness during games and this year, Vineyard Vines has created a custom tie, inspired by the event.

Throughout the week, 300 NCAA coaches will be wearing suits, sneakers and a co-branded Vineyard Vines “Coaches vs. Cancer” tie.

The tie, which retails $85, is now available for purchase at Vineyard Vines stores and online at vineyardvines.com. The brand will donate 30 percent of proceeds from the tie back to the Coaches vs. Cancer program with the American Cancer Society. In addition, 50 of the ties will also be signed by top coaches and auctioned off through the American Cancer Society fundraising efforts.