by Stephen Garner
Jim Nantz

Vineyard Vines has announced a new concept store featuring the Jim Nantz by Vineyard Vines collection.

Slated to open in winter 2020, the store is the brand’s latest collaboration with Nantz, a renowned sports commentator and notable Pebble Beach resident. It will provide a unique shopping experience for visitors to America’s premier golf resort while deepening the brand’s commitment to the golf lifestyle. The Jim Nantz by Vineyard Vines store will be located just steps away from the putting green at Pebble Beach Golf Links, site of the 2019 U.S. Open, and directly across from the iconic Lodge at Pebble Beach.

“We are excited to team up once again with Jim Nantz, a long-time resident of Pebble Beach and the voice of golf for over 30 years,” said Shep Murray, co-founder and CEO at Vineyard Vines. “Following the great success of the launch of Jim Nantz by Vineyard Vines in spring 2019, we’re looking forward to engaging with the community in Pebble Beach and further sharing ‘Every Day Should Feel This Good’ moments with all who stop by.”

“Jim is one of golf’s most respected figures and we’re thrilled to bring our partnership full circle with the Pebble Beach concept store,” added Ian Murray, co-founder and CEO at Vineyard Vines. “We look forward to also expanding our retail footprint on the West Coast and finding new ways to outfit our customers both on and off the course.”

“To call Pebble Beach the home of this new collection is a dream come true,” said Nantz. “I am grateful to Shep and Ian for their support from day one. We are committed to creating the next great golf apparel brand and this is a gigantic step on our exciting journey. Pebble Beach is the ultimate golf destination, but it is more than just that. Every facet of the resort lives up to the gold standard put forth by CEO Bill Perocchi and his remarkable team. Our new store will be a perfect reflection of the Pebble Beach way of life.”

Added Perocchi, “Jim Nantz has been a great friend of the Pebble Beach Company and we couldn’t be more delighted to provide the location for his flagship store. The Vineyard Vines brand ethos and the quality of Jim’s collection dovetail perfectly with the Pebble Beach brand and the lifestyles of our resort guests, golfers, and residents.”