Virtual Reality Will Save Retail

Virtual Reality (VR) is a hot topic in retail at the moment. The technology was the darling of the International CES in Las Vegas this January and Samsung recently made news not with the hardware, but with new stores designed around showcasing the experience of VR. Last week, Samsung debuted a VR experience at select AT&T stores, where users can try on a Samsung Gear VR by Oculus and take a virtual Carnival Cruise. There’s also a sweepstakes attached so customers can enter to win a real cruise of their own. What does this promotion for a cruise line have to do with retail? Everything. Read more at Forbes.