Bottega Veneta SS16 Ad
by Stephen Garner

Italian luxury brand Bottega Veneta has connected with the Dutch photographer Viviane Sassen for its spring/summer 2016 advertising campaign. The latest installment in the company’s “Art of Collaboration” campaign was shot at in the sculpture gardens of the Kroller-Muller Museum in Otterlo in the Netherlands.

For these shots, Sassen placed the focus on color, texture and contrast to create images that narrate a personal story transforming models Mica Arganaraz and Sven De Vries into performing sculptures.

“Viviane’s work is both beautiful and enigmatic,” said creative director Tomas Maier. “You can’t help but be drawn to her images, her atmospheres and the distinct sense of mystery she creates. I admire her bold experimentation and how she breaks the rules yet never loses her balance.”

Among the pervious photographers who have contributed to the creation of Bottega Veneta’s advertising portfolio are Nobuyoshi Araki, Nan Goldin, Philip-Lorca diCorcia, Pieter Hugo, Peter Lindbergh and Juergen Teller.

Bottega Veneta SS16