Vox To Join Other Media Companies In E-Commerce Push

Vox Media — a collection of websites spanning sports, news, tech and fashion — is joining other digital publishers like Gawker Media in mixing editorial content with e-commerce to boost revenue. Vox, home to its eponymous news site and sports blog collective SB Nation, is hiring a commerce editor to help visitors “discover great products for purchase,” and “play a significant role in the buildout of a new commerce venture,” according to its job posting. The position “will work in tandem with editorial teams on writing and optimizing commerce content,” across Vox’s eight sites. Vox follows Gawker and other news outlets like Business Insider, which debuted a commerce platform in 2014, in trying to diversify its revenue sources beyond digital advertising. A host of publishers rely on advertising, from banners to videos to sponsored content, to support their businesses, and the market is crowded. Read more at The Wall Street Journal.