by Stephen Garner
Boramy Viguier / Image by Thomas Lohr
Boramy Viguier / Image by Thomas Lohr

Vuarnet has named Boramy Viguier as its new creative director.

Viguier studied fashion at Central Saint Martins, London. After working with Craig Green and Alexander McQueen, he joined the Lanvin Homme design studio in 2013 and launched his own brand in 2018. His collections were highly regarded by critics and buyers. After a few seasons, he developed a dreamlike aesthetic with medieval influences where the worlds of technical and utilitarian clothing collided. And in 2019, he was a finalist for the ANDAM prize.

For Vuarnet, Viguier will simultaneously develop the line of sunglasses and the brand’s clothing offering. He will be responsible for the design of technical mountain clothing, as well as Vuarnet 1957, a collection made entirely in France, drawing inspiration from the archives of the house.

“My first meeting with Boramy Viguier was scheduled for 45 minutes, but actually lasted 3 hours,” said David Belhassen, CEO of Vuarnet. “I immediately felt that Boramy fully understood the intrinsic values of the brand through his deep love of the mountains and that he’d know how to translate the Vuarnet spirit of excellence. His talent, creativity, and vision will allow Vuarnet to renew itself during this high growth period.”

“Vuarnet is a legendary French house with which I have a sentimental relationship,” added Viguier. “Its heritage and know-how make it a benchmark in the mountain world. I like that this brand has had privileged relationships with historical figures such as Miles Davis, Romy Schneider, Jeff Bridges in The Big Lebowski… while also equipping the great mountain professionals, and Jean Vuarnet, a colorful, fascinating character, and a legend in the history of skiing. I am passionate about the mountains and I am very happy to be able to continue the Vuarnet legacy and breathe new life into the house. I can’t wait to develop clothes and eyewear that must serve a function. For me, Vuarnet represents the French mountains, a poetic and hedonistic alpine art of living, one that calls for transcendence and contemplation.”

The first collections designed by Viguier for Vuarnet will be available in October 2021.