VUORI LAUNCHES OUTERWEAR WITH NEW ECOOUTERLANDS COLLECTION

Activewear brand Vuori announced the launch of its newest collection of outerwear made from over 50% recycled materials, aptly named EcoOuterlands.

With the launch, Vuori is advancing its commitment to more sustainable products, as the new line, inspired by nature, is as technical and responsibly made as it is stylish. A new perspective on outerwear, the dual-gender collection consists of six styles featuring sherpa, eight down fabric styles, and two rain jackets – all from more than fifty percent recycled materials. The 17-piece collection was designed to transcend traditional boundaries between fitness and life, offering a multidimensional take on the cold-weather category.

“We created the EcoOuterlands Collection for those cooler temperatures that demand both performance and style,” said Sarah Carlson, Senior Vice President of Design at Vuori. “At Vuori, we draw inspiration from an active lifestyle that may find you in different environments, climates, and temperatures. With the innovative, technical design elements featured in this new collection, our customers will be ready to take on all of their adventures.”

The men’s selection includes the Idyllwild Sherpa Jacket, built with a recycled performance eco-sherpa fabric and featuring dual entry-flap front pockets providing storage and a place to warm hands; the performance woven and water-resistant Echo Insulated Vest; and the Palisades Rain Jacket, made with recycled performance woven ripstop fabric.

The debut of an eco-conscious outerwear collection aligns with Vuori’s Investment in Happiness,  a dynamic program that includes utilizing better sustainable materials, reducing carbon footprint, and waste reduction.

The EcoOuterlands Collection ranges in price from $138 to $258 and is available to purchase at vuoriclothing.com and in select retail stores.