by Stephen Garner

Vuori is heading out East this summer.

The popular men’s and women’s performance wear brand will officially open the doors of its brand-new Bridgehampton, New York pop-up retail store on Saturday, June 19th.

Located at 264 Butter Lane, the 2,450 square-foot modern and airy shop – shared with SoulCycle upstairs – is kicking off the summer season in style. It will feature Vuori’s core range of performance apparel built to move and sweat in, yet style for everyday life. The pop-up is slated to run now through the end of October.

While the brand has seen unprecedented e-commerce growth in the past year, Vuori has remained bullish on brick-and-mortar with a slew of new store openings slated for this year. Future store openings include Santana Row in San Jose in late June; Abbot Kinney in Santa Monica this summer 2021; and La Jolla, Fashion Island, Cherry Creek, and Palo Alto in fall 2021.

These stores join Vuori’s existing seven stores in Encinitas, Manhattan Beach, San Francisco, Del Mar, Newport Beach, Malibu, and Boulder.