Walmart Reportedly In Talks To Buy Birchbox

by MR Magazine Staff

Birchbox is in talks to sell itself, including with Walmart, unnamed sources told Recode. “Thanks for reaching out but we don’t comment on speculation,” a Birchbox spokesperson told Retail Dive. Similarly, a Walmart spokesperson told Retail Dive: “We are often asked to speculate on possible acquisitions, and we simply don’t comment on those types of questions.” Since its acquisition of e-commerce startup Jet last year, Walmart in recent months has scooped up a series of pure-play e-commerce retailers, including ShoeBuy, Modcloth, Moosejaw and, in June, Bonobos. Working with a leaner staff after a series of layoffs last year, Birchbox achieved profitably earlier this year and has ramped up its customer acquisitions, the company told Retail Dive in April. The subscription service serves 4 million total customers and has “well over” a million subscribers (about the same it’s reported in the last two years), behind competitor Ipsy. Read more at Retail Dive.