Walmart Takes A New Turn At Being More Fashionable

Walmart Inc.’s quest to be fashionably upmarket has now taken the red-state retailer to the streets of Manhattan. The company has revived the defunct, cutting-edge New York City-based fashion boutique Scoop as a fashion label and will position it as a private brand, according to Walmart’s online fashion chief Denise Incandela. Walmart’s website and some stores will carry more than 100 items including tops, shoes, and handbags priced from $15 to $65. Scoop’s co-founder Stefani Greenfield, who launched the business in 1996, is involved in the brand’s development. Read more at Fortune.