What Is OTB Group’s New Business Unit BVX All About?

OTB Group, the international fashion group that owns global brands Diesel, Maison Margiela, Marni, Jil Sander, Viktor & Rolf, Amiri, and controls the companies Staff International and Brave Kid, has created a new business unit BVX, whose name stands for “Brave Virtual Xperience.” The new unit will be entirely dedicated to the development of products, projects and experiences designed for the virtual world, also known as “metaverse.”

This new branch will support all the brands in the group and the players and platforms in the gaming and metaverse industry, which are looking to develop products and experiences for what is considered now the next frontier of consumer engagement. Read more at The Spin Off.