Why A Former Pro Soccer Player And His Co-Founder Decided To Make Allbirds All About ‘Simplicity’

New Zealander and former pro soccer player Tim Brown hung up his cleats in 2010 after going to the World Cup. His next move surprised everyone: He set out to make simple shoes that looked nothing like the ones he was paid to wear as an athlete. He teamed up with biotech veteran Joey Zwillinger to re-engineer the running shoe out of wool. Here, Brown and Zwillinger describe how, after eight years and many prototypes, Allbirds has become a cult brand–especially in Silicon Valley–by keeping things simple. Read the interview at Inc.