Why are men wearing this fashion brand if they are not the intended audience?

A lot can be learned about a clothing brand by who wears it. Take Miu Miu, the label overseen by Miuccia Prada, who is also the designer, with Raf Simons, at Prada. Many of those who clamour to wear Miu Miu today are not necessarily its intended audience. While Miu Miu officially trades in women’s clothes, its most recent surge in popularity is due, more specifically, to the men who are now seeking, buying and wearing it. “I wear Prada, but Miu Miu feels a bit more fun,” said Corey Stokes, 33, a stylist and a senior vice president at Essence Ventures. Read more at The Star.