Why Aren’t You Wearing More Beams Plus?

The Japanese answer to J.Crew is totally rad—and it’s never been more accessible stateside.

Since opening its doors in Harajuku nearly 50 years ago, Beams has been a launching pad for some of the coolest menswear in the world. Today, the Japanese retailer boasts an armada of stores 150 locations strong, each host to an expansive array of goods from a global roster of elite makers, along with exclusive collaborations style-minded fellas outside of Japan have been proxying for decades. But Beams is also the source of one of menswear’s worst-kept secrets: an in-house line of extremely rad clothing, with a focus on gently-freaked Americana made with the retailer’s telltale attention to detail. Read more at GQ.