Why Being Stylish Isn’t A Big City Thing Anymore

Most assumptions about Midwestern fashion (or the lack thereof) revolve around the notion that we’re too far removed from where “real” style is cultivated, that we lack the taste and sophistication to understand the brands, trends, and nomenclature that coastal-dwellers have mastered. But that point of view is more simple-minded than the rubes you think we are. Like underground music, craft beer and oysters, menswear has trickled up to the masses and reaches way past big city borders. One reason for this is that the menswear market is bigger than ever, thanks in large part to the Internet. In fact, menswear is the fastest growing e-commerce category over the last five years, according to a recent report by research firm, IbisWorld. Read more at Details.