How a Mobile-Friendly Website Improves Your Google Search Rankings

by John and Jake Fell May 11, 2015
Jake Fell
Jake Fell

Q: I heard something in the news about Google’s mobilegeddon. What is mobilegeddon and how does is it relevant to my retail business?

Jake Fell: 
Google and other search engines now provide superior search rankings to mobile-friendly websites. Search engines are also punishing sites that are not mobile-friendly with lower search rankings. Therefore, it’s imperative that all retailers have a mobile-friendly website, or face inferior search rankings.

If you have not updated your website in the past few years, your website is probably not mobile-friendly. Furthermore, upgrading to a modern mobile-friendly website is a huge opportunity that will enable your brand to come across as contemporary and easy to do business with.

Action plan for mobile:

  • Make sure your website renders properly on all screens, especially smartphones.
  • Google offers a quick and easy way to test your website to see if it renders properly on mobile devices. Go here to test your site for mobile rendering.
  • If your site is not mobile-friendly, you need to update it immediately or risk inferior search rankings.