Why Is Louis Vuitton Opening A Workshop In Texas?

Louis Vuitton, the global luxury brand, was born on the cobblestones of Paris. Its future is taking shape in places like the grasslands of northeast Texas. Where cattle graze, Louis Vuitton has built a 100,000-square-foot factory to make its monogrammed canvas and leather handbags for the American market. Unlike Louis Vuitton products from France, the Texas bags won’t be produced by “petites mains,” the French artisans at the center of the brand’s history and mystique. Instead, Louis Vuitton is recruiting and training employees locally, no experience needed. Candidates passing drug and manual-dexterity tests can join the line with starting hourly pay of $13. The gold-and-brown bags, priced at $1,200 and up, will be tagged “Made in the USA.” Read more at The Wall Street Journal.