Why Prada And Louis Vuitton Are Heading To New York In May

Spring in New York is set to be a high-fashion affair. The Met Gala, which takes place annually on the first Monday in May, has always had the pulling power to draw in the industry’s great and good. But, this year, brands have organized their own events around the fundraiser, in order to capitalize on the crowds visiting the capital. Prada will present its resort 2020 collection at a catwalk show on May 2. The location is still undisclosed, but the label’s first foray across the Atlantic saw Basel-based architecture studio Herzog & de Meuron reimagine the company’s headquarters on West 52nd Street. The short promo clip announcing the date hints that the show will be equally Insta-friendly and that the Milan-based brand will maximize exposure via NYC’s mammoth shopping districts. Read more at Vogue.