by Stephen Garner

If you’re traveling to Italy this summer, listen up! Hertz Italy has unveiled the latest addition to its “Selezione Italia” (Italian Collection): a customized electric version of the classic 1960s Fiat 500 Spiaggina. The Fiat 500 Jolly Spiaggina Icon-e is being launched as part of the car rental company’s partnership with iconic auto design house Garage Italia to offer a limited selection of fully restored, bespoke electric conversions of classic Italian cars for the summer.

The exclusive partnership gives Hertz Italy customers the unique opportunity to hire a reinvented, all-electric modern classic this summer – a once-in-a-lifetime experience bringing together the best of classic motoring and design, with a radical modern Garage Italia twist.

Based on a vintage Fiat 500, the custom-built Spiaggina features a rear-wheel drive electric retro-fitted motor, handwoven seats in natural rope, and heritage bodywork, with matching rims completing the high-end finish.

Available to rent now through September, the new launch sees the further expansion of Hertz’s successful Selezione Italia offering, which brings together the best of “Made in Italy” iconic cars and high-end personalized service, to create a bespoke, luxury motoring experience.

“We are very proud of this new initiative with Garage Italia, offering our customers a fun-to-drive, tailor-made electric Fiat 500 that sports true Italian flair,” said Massimiliano Archiapatti, general manager of Hertz Italy. “Selezione Italia is much more than a rental offer, it’s a philosophy; it’s the way we honor the relationship with our guests. In Italy, we are proud of our traditions, of our distinctive culture that embodies the authentic design, fashion, food, art, but most of all, hospitality – all embedded in Selezione Italia. We constantly seek new driving experiences for our customers, and with Garage Italia we can offer our guests something unique.”

Not going to Italy, but to the UK instead? Earlier this year Hertz launched its British Collection in the UK – a premium customer service rental offer, featuring a suite of Best-of-British services and products, with models including the Land Rover Discovery Sport and the Jaguar F Pace, E Pace, XE and XF.