Will Fashion Site Polyvore’s Millions Of Female Users Embrace Menswear?

by MR Magazine Staff

Polyvore is wading into a new territory: menswear. The Yahoo-owned company debuted its new category Wednesday. Menswear is Polyvore’s fourth category, along with women’s fashion, beauty, and home décor, and the first it’s added since Yahoo acquired the site last year for $230 million. The 9-year-old company is best known for letting users create online fashion collages from the site’s vast catalog of items or by uploading their own. Polyvore’s catalog is also shoppable, often serving as a way for users to discover new items to purchase for their wardrobe. The company touts its powerful search engine for images and its ability to recommend items based on the heaps of data it has analyzed from users. Read more at Fortune.