How To Win Over Today’s More Impatient And Informed Consumer

Connectivity is the new normal with this digital access underpinning the very existence of “Connected Consumers”, one of eight megatrends Euromonitor International identified to watch through 2030. In particular, the advent of mobile internet has been one of the greatest innovations, putting the world at the connected consumers’ fingertips. The arrival of the smartphone gave connected consumers instant internet access no matter where they might be, thus enabling them to find answers to almost any question, at any time. Not only did this digital connectivity usher in generational shifts in how these individuals live, work, shop and play, but it also altered consumer behavior along the way. Connected consumers now enjoy increased levels of convenience, simplicity and knowledge. As a result, these consumers are more impatient, demanding and informed than others. They expect brands to create experiences tailored to their individual stories. They expect companies to communicate in the way that works best for them, whether by phone, email, social networks or chat apps. With almost half of the global population using the internet as of 2017 and three-fourths by 2030, according to Euromonitor International, connected consumers are a given in commerce today. As such, it is imperative that companies and brands rethink their long-standing strategies in order to appeal to this new consumer type. Read more at Forbes.