WOLVERINE AND JARRITOS UNITE TO CELEBRATE HERITAGE AND FLAVOR WITH LIMITED-EDITION TRADE WEDGE BOOT

by John Russel Jones Nov 19, 2024


Wolverine has partnered with Mexican soft drink brand Jarritos to launch a limited-edition boot as bold and vibrant as the flavors it celebrates. The Wolverine y Jarritos Trade Wedge boot was developed to honor the hardworking individuals who infuse flavor and passion into their everyday lives. Whether you’re shredding it at the skatepark or tackling tough tasks on the job site, this boot adds a splash of flavor to life’s daily adventures.

“This partnership has been equally fun and rewarding for our team as we were able to create a one-of-a-kind boot that reimagines our existing Trade Wedge style with bold, Jarritos-inspired hues,” said Lauren King, Senior Marketing Director at Wolverine. “But our work with the Jarritos team is about much more than just a boot. Together we’re creating a meaningful bond with consumers who seek authentic products rich in culture and heritage.”

Crafted with versatility, the Wolverine y Jarritos Trade Wedge Boot is expertly designed for any occasion. Built on the popular Wolverine’s Trade Wedge model, these limited-edition boots retain all the qualities of this beloved style while infusing the vibrant Jarritos signature lime and mandarin color palette.

Each pair includes:

  • Premium full-grain leather and canvas upper, built for durability and style.
  • Lightweight, ‘Super Good’ oil and slip-resistant rubber outsole, providing excellent traction in various environments.
  • Playful patterns and a custom bottle opener to crack open your next bottle of Jarritos.
  • Two sets of laces: Jarritos Mandarin and classic black, allowing for personalized style.

“Partnering with Wolverine has been an incredible journey,” said Luis Fernandez, CEO at Jarritos. “This collaboration brings together two iconic brands and celebrates the vibrant Mexican culture and flavors that Jarritos is known for. We are thrilled to see our consumers enjoy a product that embodies the spirit of both brands.”

The Wolverine y Jarritos limited-edition boot is now available at wolverine.com/jarritos and select WSS retailers nationwide.