Jennifer Mankins took over the boutique Bird in 2004 and has since expanded it to include three Brooklyn outposts. When she opened her Williamsburg shop in 2009, she included men’s wear to complement her women’s selection. “I felt like the male counterpart to my female customers didn’t have any place to go,” she said. Recently, Ms. Mankins remade Bird’s website, and she plans to open a store in Los Angeles next year. “Being a retailer in New York, even an independent one, I always tell my staff that we’re competing on the highest stage,” she said. “Even though we’re a little store in Brooklyn, we compete with Barneys, we compete with Bergdorf, because our customers can go there.” Read more at The New York Times.